Business Development, Client Retention, Content Marketing

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on 7/9/2025

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

9Sail on 7/2/2025

Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Copo Strategies + Law Firm Editorial Service on 6/18/2025

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Use Your Portable Data to Support Marketing & BD Growth

JD Supra Perspectives on 5/16/2025

You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want

Legal Internet Solutions Inc. on 2/6/2025

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report, only 35% of corporate counsel...more

Developing a Strong Online Presence

Legal Internet Solutions Inc. on 1/29/2025

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on 8/30/2024

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Demand Generation Trends for Law Firms

Good2bSocial on 6/27/2024

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

How to Create an Effective Content Calendar: A Guide for Law Firms

Good2bSocial on 6/11/2024

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

Good2bSocial on 1/17/2024

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

SMART Goals: How Law Firms Can Manage Their Marketing Goals

Good2bSocial on 7/14/2023

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business

Good2bSocial on 5/23/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman’s Chief Marketing and Client Development Officer. Iris oversees the firm’s client development team to advance the overall strategic plan...more

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Copo Strategies + Law Firm Editorial Service on 3/28/2023

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

Creating Client Personas for Your Law Firm

Good2bSocial on 3/14/2023

Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this...more

How to Create and Distribute Content in Five Easy Steps

Legal Internet Solutions Inc. on 3/9/2023

Creating and distributing content is an important part of any marketing plan. Follow these five steps to get started....more

How To Leverage LinkedIn for Quality Leads

Good2bSocial on 3/2/2023

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more

6 Ways to Humanize Your Efforts When Marketing Your Law Firm

Good2bSocial on 11/17/2022

Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more

How to Use Twitter to Increase Your Law Firm’s Search Visibility

Good2bSocial on 10/25/2022

Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more

12 Online Law Firm Marketing Tips

Good2bSocial on 10/3/2022

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

[Webinar] You Are Not the User: Proven Strategies for designing a site that resonates with your audience - September 15th, 1:00 pm...

Omnizant on 8/16/2022

When developing a website or launching a new marketing campaign, it’s absolutely essential to design for the user. Everything from the imagery and content to the functionality and call to action should be thoughtful and...more

Business Development › Client Retention › Content Marketing