Business Development, Client Retention, Law Firm Associates

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

Best Era on 4/30/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on 4/23/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

Best Era on 4/9/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Moving toward an exclusively digital marketing strategy

Stange Law Firm, PC on 7/3/2024

An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more

Mastering Modern Relationship Marketing: Strategies for Business Growth

International Lawyers Network on 9/29/2023

A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship...more

Mastering Modern LinkedIn: Strategies for Professional Success

International Lawyers Network on 9/6/2023

In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the...more

Navigating Networking: Strategies for the Current Landscape

International Lawyers Network on 8/16/2023

Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall...more

Client Centricity in Practice - Part Two

International Lawyers Network on 6/22/2023

Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more

Law Firm Sales: Reach Out With Gratitude

LawVision on 6/20/2023

Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more

Client Centricity in Practice – Part One

International Lawyers Network on 6/16/2023

We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more

[Webinar] 5 Ways Law Firms Can Build Their Competitive Advantage in 2023 (Insights From 182 Law Firms) - April 18th, 1:00 pm -...

Association of Certified E-Discovery... on 4/5/2023

Join IPRO’s Alexis Hayman and Stephen Goldstein (Global Director of Practice Support at Squire Patton Boggs) on April 18th at 1pm ET, for a practical webinar as they explore the top strategies that law firms can use to build...more

Do You Know Your Zip Codes?

Stange Law Firm, PC on 1/9/2023

Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s...more

TransPerfect Conference Highlights – Business Development Thoughts for Professionals

TransPerfect Legal on 6/14/2022

Last month, TransPerfect held its annual internal conference which made a pleasant change of pace from my attic confines of the last two years. The event was as intense, thought-provoking and instructive an experience as I’ve...more

Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO...

Passle on 5/12/2022

Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more

[Webinar] From Blank Screen To Blog Post: A Blog Writing Workshop For Attorneys - April 27th, 12:00 pm ET

Legal Internet Solutions Inc. on 4/7/2022

Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more

Resolve to Throw Out Your Business Development Plan Today

International Lawyers Network on 1/26/2022

I’m not big on resolutions. Some years, I have some, other years I don’t, but they’re generally things I’d like to add more of to my life (like the year I decided I would try to learn how to knit – I’ve been crocheting...more

How To Get Social Media Likes and Follows

Stange Law Firm, PC on 1/11/2022

Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and...more

Five Essential Post-Pandemic Networking Tips for Lawyers

International Lawyers Network on 12/6/2021

Just kidding – we’re not post-pandemic. But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same....more

LinkedIn: Three Actually Helpful Tips

International Lawyers Network on 11/19/2021

There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet? I’ll begin at the beginning with a little...more

Aspirational Attributes to Being and Staying an “A” Lawyer

Gould + Ratner LLP on 11/10/2021

Abraham Lincoln said that “[i]n war, both sides think that God is with them. Both may be wrong but only one may be right.” Like Lincoln’s wartime adversaries, most lawyers I know think that they are at the pinnacle of their...more

Why Should Lawyers Care About Relationship Marketing?

International Lawyers Network on 9/22/2021

A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?” Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers...more

Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients

Nancy Myrland - Myrland Marketing & Social... on 9/16/2021

A recent conversation I had with a GC revolved around what lawyers should do when meeting with them, or with any client or potential client. If you don't already have them, these are skills that can be learned. ...more

4 Weeks to Plan Your 4th Quarter Business Development Victory

International Lawyers Network on 8/31/2021

In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans...more

[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?

Nancy Myrland - Myrland Marketing & Social... on 8/25/2021

Let’s talk about bundling your services and your prices as a way to thank and retain clients, and also as a way to attract new business. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be...more

3 Key Things to Tackle This August for September Success

International Lawyers Network on 8/18/2021

The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the...more

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