Business Development, Client Retention, Marketing

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

Society54 on 7/25/2025

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

Digital Due Diligence: What Prospects and Referrals Really See When They Research Your Firm

9Sail on 7/23/2025

Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more

Why Great Marketing Teams Share Their Secrets

LawVision on 7/21/2025

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

You should be talking about philosophies—not just tactics—in your thought leadership

Copo Strategies + Law Firm Editorial Service on 7/21/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Why Strategic Planning Matters for Legal Marketing and Business Development Teams

Legal Internet Solutions Inc. on 7/18/2025

Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on 7/9/2025

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Copo Strategies + Law Firm Editorial Service on 6/18/2025

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on 6/12/2025

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

#LMA25 GC Panel Reveals What Clients Really Want From Law Firms

Nancy Myrland - Myrland Marketing & Social... on 4/29/2025

The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more

8 Essential Law Firm KPIs for Measuring Success in 2025

Legal Internet Solutions Inc. on 4/4/2025

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more

Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Legal Internet Solutions Inc. on 4/3/2025

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more

Opening doors is easy….when you have the right keys

LawVision on 3/31/2025

To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more

Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast...

Passle on 3/19/2025

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

Society54 on 3/17/2025

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want

Legal Internet Solutions Inc. on 2/6/2025

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report, only 35% of corporate counsel...more

Developing a Strong Online Presence

Legal Internet Solutions Inc. on 1/29/2025

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on 8/30/2024

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Google Analytics 4 for Law Firms

Good2bSocial on 8/8/2024

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Demand Generation Trends for Law Firms

Good2bSocial on 6/27/2024

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

How to Create an Effective Content Calendar: A Guide for Law Firms

Good2bSocial on 6/11/2024

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

Good2bSocial on 1/17/2024

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

10 Essential Law Firm K.P.I.s for Measuring Firm Success

Legal Internet Solutions Inc. on 8/31/2023

June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more

SMART Goals: How Law Firms Can Manage Their Marketing Goals

Good2bSocial on 7/14/2023

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast

Passle on 7/11/2023

Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more

Business Development › Client Retention › Marketing

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