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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Society54

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

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Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

LawVision

Why Great Marketing Teams Share Their Secrets

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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Copo Strategies + Law Firm Editorial Service

You should be talking about philosophies—not just tactics—in your thought leadership

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Legal Internet Solutions Inc.

Why Strategic Planning Matters for Legal Marketing and Business Development Teams

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Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

LawVision

Key Client Planning: Creating a Client Advisory Board for Your Law Firm

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In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more

JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

LawVision

Opening doors is easy….when you have the right keys

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To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm  to re-thinking what the client base should be...more

Society54

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

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For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

JD Supra Perspectives

Senior Partners are the Golden Ticket for Law Firms

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Coaching younger lawyers on BD is an obvious way to grow future rainmakers, but it should never be limited to partners in the first half of their careers....more

Legal Internet Solutions Inc.

What is Client Journey Mapping and Why is it Crucial for Law Firms?

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It should go without saying that understanding your client’s experience with your firm is critical to understanding how to continue impressing this client as well as future clients. (Or to understand what needs to be fixed.)...more

IR Global

Client Onboarding: A 4-Stage Process

IR Global on

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

Passle

Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149

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Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more

Good2bSocial

How to Create an Effective Content Calendar: A Guide for Law Firms

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In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

ClientsFirst Consulting

Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success

ClientsFirst Consulting on

Normally, the path most traveled is thought to be the better road as it represents the path that leads to achieving goals and success while the less traveled path leads to stressful processes and unknowns. But for firms...more

LawVision

How to Install a Sales Process at Your Firm

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If your firm has a client, it has a sales process. After all, somehow, a buyer of legal services became aware of your firm and expressed interest. When a specific need arose, somehow the buyer thought to reach out to your...more

LawVision

Building Long-Lasting Client Relationships

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Driving client engagement is important. With demand for services remaining almost flat, firms are grabbing share of wallet from one another. Not sure what to ask clients? How to build long-lasting trusted advisor...more

ClientsFirst Consulting

10 Ways to Elevate Your CRM System for Enhanced Business Growth

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Your Customer Relationship Management (CRM) system is more than a tool for managing client data. It’s a critical component for driving growth and strategic decision-making. Upgrading your CRM system requires a strategic...more

LawVision

Business Development Strategy: When Your Client Loves Another Firm Better

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Elise, a partner in a Midwest-based global litigation firm, seemed somewhat desperate when I spoke with her. In the past five months she lost two significant clients. Billings for these clients averaged $2 million to $2.5...more

LawVision

If you don’t know what CX is . . . you need to read this!

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There are limited ways for a law firm to differentiate from other firms. After all, the practice of law is basically the sale of hours (expertise) in exchange for fees. So how can a firm actually stand out from the rest?...more

LawVision

Making the Right Moves in a Year of Uncertainty

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Recent legal industry reports (i.e., the Citi Advisory and Georgetown Report) have highlighted financial performance for law firms in 2022, which presented law firm leaders with many challenges and opportunities while...more

LawVision

Practice Group Success: Don’t Just Plan, Implement (Part 2)

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To implement your practice group vision, you need a good plan. In Part 1 of this three-part series, we proposed an approach to help practice groups implement sound practice plans. The components included management feedback,...more

LawVision

The Evolution of the Law Firm Client Team

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Remember when “client team” referred to just the attorney’s billing to a particular client? With flat demand for legal services now and for the foreseeable future, law firms are in a race to increase market share with their...more

LawVision

21 Law Firm Business Development Mistakes You Don’t Want to Make During a Pandemic

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During the battle of Bunker Hill in the revolutionary war, General George Washington launched three failed attempts to take control of the high ground on the Boston peninsula. His failure gave the British army full control of...more

LawVision

The Legal Profession in a “Post-COVID” World – Part 2, The Role of The Client

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In our COVID-19 Recovery Playbook, we provided our thinking for firm leadership on how to manage through the current crisis.  In this four-part continuation of that work, we examine where and how the industry may be shaped by...more

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