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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

JD Supra Perspectives

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

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Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Passle

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

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Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

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Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Passle

CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence

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This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

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Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

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Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

JD Supra Perspectives

Annual Conference Recap: How to Punch Above Your Weight with an Ambitious Legal Brand

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“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more

JD Supra Perspectives

Annual Pre-Conference Recap – Going All In on the Client Experience: Using Client Journey Mapping to Deliver a Better Client...

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This year’s LMA Annual Conference theme was “Stretch Beyond, Together.” The Solo/Small Team SIG presented a pre-conference program that certainly fit the theme. Firms of all sizes participated in this full-day program,...more

JD Supra Perspectives

Why Corporate Law Firms Need a Client Value Team

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Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more

JD Supra Perspectives

CX in the Hybrid Workplace: Starting a Program or Staying on Track

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In today’s competitive legal market, having a robust Client Experience (“CX”) program can be an important tool in the client retention and business development toolbox. The hybrid workplace may have thrown a wrench into your...more

Legal Marketing Association (LMA)

Elevating Client Experience in a Post-Pandemic World

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As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber...more

JD Supra Perspectives

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

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Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

JD Supra Perspectives

Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

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Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more

Legal Marketing Association (LMA)

Flexing Strategic Muscles: Business Development Team Drives Law Firm Combination Forward

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Erin Corbin Meszaros offers an example from the front lines of how a modern, data-driven department can provide value to firm leadership making strategic decisions....more

JD Supra Perspectives

Four Proven, Yet Underutilized Organic Growth Strategies for Law Firms

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Proven, practical, and effective ways to increase organic growth in law firms....more

JD Supra Perspectives

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

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Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

JD Supra Perspectives

Ways to Avoid Competing on Price Alone for New Legal Work

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The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more

JD Supra Perspectives

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

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A legal sales executive's role easily translates to added value for both internal and external clients....more

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