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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Best Era

Law Firms Are Bleeding Talent Because They Refuse to Build Leaders

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Law firms have a leadership crisis. Not a shortage of managing partners or practice group heads, but a fundamental inability to develop actual leaders from within their ranks. The traditional model of promoting the best...more

Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

Society54

The Untapped Power of Law Firm Alumni Programs

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In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Best Era

Why Every Big Firm Lawyer Should Consider Going Solo (And Why Firms Should Welcome This)

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The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more

Best Era

Generational Collaboration: The Opportunity For Law Firms In The Age Of AI

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The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

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It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Copo Strategies + Law Firm Editorial Service

Consider a business development-led approach to your firm’s thought leadership

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Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

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There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Copo Strategies + Law Firm Editorial Service

Are you overlooking this connection between law firms’ thought leadership and their rates?

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Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Jaburg Wilk

Sometimes Those Who Don’t Speak Have the Most To Say

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Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

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Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

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Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

McGlinchey Stafford

Staying Nimble and Embracing Values Are Essential for Mid-Size Law Firms’ Survival

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In the ever-evolving legal landscape, mid-size law firms find themselves at a critical juncture. Seismic shifts, accelerated by the pandemic, have reshaped the very fabric of our industry. Now, more than ever, agility,...more

Jaburg Wilk

Communication Is Hard; Work to Improve How You Communicate Constructive Feedback

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Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more

Copo Strategies + Law Firm Editorial Service

Early bird thought leadership is a positioning cheat code

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When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

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Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Jaburg Wilk

Celebrate Good Times, Come On!

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Celebrating anniversaries and milestones in business is more than just a tradition; it’s a strategic practice that fosters a sense of accomplishment, unity, and motivation within the company. They serve as significant markers...more

Jaburg Wilk

Do You Elevate the Performance of the People Around You or Only Your Own Results?

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Elevating the performance of those around you versus solely focusing on your own results is a critical distinction in personal and professional development. When you prioritize lifting others, you contribute to a...more

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