Business Development, Client Services, Marketing

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 7/23/2025

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Digital Due Diligence: What Prospects and Referrals Really See When They Research Your Firm

9Sail on 7/23/2025

Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more

You should be talking about philosophies—not just tactics—in your thought leadership

Copo Strategies + Law Firm Editorial Service on 7/21/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

Good2bSocial on 7/16/2025

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

Good2bSocial on 7/9/2025

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

The four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 6/25/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

The Untapped Power of Law Firm Alumni Programs

Society54 on 6/24/2025

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on 6/18/2025

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Copo Strategies + Law Firm Editorial Service on 6/18/2025

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on 6/12/2025

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Industry jargon is your clients' and referral sources' love language

Copo Strategies + Law Firm Editorial Service on 6/11/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

The thought leadership ghostwriting process breaks when clients do this

Copo Strategies + Law Firm Editorial Service on 6/4/2025

A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on 6/3/2025

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Your Law Firm Needs to Buy Back Its Masters: Why Referral Dependency Is Killing Your Growth

Best Era on 6/3/2025

Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more

Are you using thought leadership as "after hours" client advocacy?

Copo Strategies + Law Firm Editorial Service on 5/28/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

Passle on 5/20/2025

AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms

Legal Internet Solutions Inc. on 5/19/2025

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more

Smart Growth in a Tight Market: A Playbook for Law Firm BD and Marketing Leaders

Society54 on 5/16/2025

As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 5/7/2025

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on 5/2/2025

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

#LMA25: Harnessing AI For Cross-Selling: Don’t Miss An Opportunity For Growth

Nancy Myrland - Myrland Marketing & Social... on 5/1/2025

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more

#LMA25 GC Panel Reveals What Clients Really Want From Law Firms

Nancy Myrland - Myrland Marketing & Social... on 4/29/2025

The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more

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