Business Development, Content Marketing

Attorneys have no choice. They need to be the Joe Rogan of their practices.

Copo Strategies + Law Firm Editorial Service on 8/13/2025

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Tips for Legal Vendors Selling Value to Law Firms

Good2bSocial on 8/13/2025

Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value. With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more

Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

Passle on 8/12/2025

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more

Future-Proofing Your Brand During Expansion

Offit Kurman on 8/11/2025

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

What Law Firm Marketers Need to Know About Google’s June 2025 Core Algorithm Update

9Sail on 8/8/2025

Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In...more

Keyword Gap Analysis for Law Firms: How to Outrank Your Competitors

Good2bSocial on 8/7/2025

Is your firm unknowingly surrendering potential clients to its competitors? Prospects are online everyday researching the legal services they need, but if your pages aren’t appearing for the keywords they query, they’re...more

Want to use a positioning cheat code? Try "early bird" thought leadership.

Copo Strategies + Law Firm Editorial Service on 8/6/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

How to Use AI for Website Content and Still Appear Human

Omnizant on 8/5/2025

There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a...more

Still Stuck in 1986

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 8/5/2025

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers

Passle on 8/5/2025

Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more

Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling

Thomas Fox - Compliance Evangelist on 8/5/2025

Innovation comes in many areas, and compliance professionals need to be ready for it and embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning...more

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

Nancy Myrland - Myrland Marketing & Social... on 7/29/2025

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on 7/25/2025

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 7/23/2025

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

Good2bSocial on 7/17/2025

When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on 7/16/2025

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

Good2bSocial on 7/16/2025

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

Six ways your thought leadership can help you land speaking opportunities

Copo Strategies + Law Firm Editorial Service on 7/9/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

Good2bSocial on 7/9/2025

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on 7/9/2025

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

Nancy Myrland - Myrland Marketing & Social... on 7/7/2025

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

Hutchison PLLC on 7/7/2025

In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

Good2bSocial on 7/3/2025

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

9Sail on 7/2/2025

Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

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