Business Development, Content Marketing, Online Platforms

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

9Sail on 6/3/2025

Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

How to Find Legal Directories to Boost Your Law Firm SEO

Good2bSocial on 5/13/2025

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4

Good2bSocial on 11/1/2024

For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more

Supercharge Your Networking with Social Media: A Lawyer’s Guide

International Lawyers Network on 10/4/2024

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Content Distribution—Think Bigger

Omnizant on 3/25/2024

Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

Turning Content into Connections: The Power of Relationship Marketing

International Lawyers Network on 2/13/2024

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

International Lawyers Network on 2/8/2024

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Organic vs. Paid Social Media for Law Firms

Omnizant on 11/20/2023

As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the...more

Omnichannel Marketing

Cornerstone Research on 11/1/2023

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

Stop stressing out about the ROI of your thought leadership

Copo Strategies + Law Firm Editorial Service on 10/25/2023

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Invest in the Right Social Media Networks for Your Law Firm: Here’s How

Omnizant on 10/4/2023

Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?...more

Threads Is Taking on Twitter —Should Attorneys Be Using It?

Omnizant on 7/20/2023

Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more

Important Questions For Your Digital Marketing Agency

Good2bSocial on 3/6/2023

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Does Posting on Social Media Help SEO?

9Sail on 1/10/2023

As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more

Set Up Your Law Firm for Successful Content Marketing in 2023

9Sail on 1/6/2023

With a new year upon us, you likely find yourself considering how to best ensure success for your law firm in the coming year. Amidst the factors of budgets and schedules, it’s important to take the time to consider how you...more

Promoting Your Firm’s Blog With Instagram

Omnizant on 6/29/2022

Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been...more

Should Lawyers Start a LinkedIn Newsletter?

Good2bSocial on 3/31/2022

LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that...more

How Law Firm Content Marketing Can Benefit from Original Research

Good2bSocial on 2/18/2022

Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of...more

How Law Firms Can Create a Successful LinkedIn Content Strategy in 7 Steps

Good2bSocial on 2/17/2022

LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more

12 Online Marketing Tools for Small Law Firms

Good2bSocial on 2/14/2022

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more

A Beginner’s Guide to Keyword Research for Law Firms

Good2bSocial on 2/4/2022

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword...more

Business Development › Content Marketing › Online Platforms

"My best business intelligence, in one easy email…"