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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

Attorneys have no choice. They need to be the Joe Rogan of their practices.

Copo Strategies + Law Firm Editorial Service on

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Still Stuck in 1986

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Good2bSocial

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

Good2bSocial on

When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

Hutchison PLLC on

In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

Good2bSocial

SEO and Social Media for Law Firms: How They Go Hand in Hand

Good2bSocial on

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

The Importance of Client Testimonials for Law Firms

Good2bSocial on

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Legal Internet Solutions Inc.

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Legal Internet Solutions Inc. on

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Good2bSocial

The Ultimate Guide to Content Marketing for Law Firms in 2025

Good2bSocial on

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Legal Internet Solutions Inc. on

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

Legal Internet Solutions Inc.

Developing a Strong Online Presence

Legal Internet Solutions Inc. on

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

Blattel Communications

2025 Media is Trending, Well Somewhere.

Blattel Communications on

2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Nancy Myrland - Myrland Marketing & Social...

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

Nancy Myrland - Myrland Marketing & Social... on

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

Copo Strategies + Law Firm Editorial Service

Want to produce better thought leadership in 2025? Be a social media lurker

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Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

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As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Copo Strategies + Law Firm Editorial Service on

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

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