Business Development, Content Strategy

How to Use AI for Website Content and Still Appear Human

Omnizant on 8/5/2025

There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a...more

Still Stuck in 1986

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 8/5/2025

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers

Passle on 8/5/2025

Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more

Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling

Thomas Fox - Compliance Evangelist on 8/5/2025

Innovation comes in many areas, and compliance professionals need to be ready for it and embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning...more

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

Nancy Myrland - Myrland Marketing & Social... on 7/29/2025

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO...

Passle on 7/29/2025

On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring as it is insightful. Ioana’s journey began when she left Romania for the U.S. with...more

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on 7/25/2025

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 7/23/2025

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

Are press releases an effective marketing strategy?

Stange Law Firm, PC on 7/23/2025

The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm....more

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

Good2bSocial on 7/17/2025

When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on 7/16/2025

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

Good2bSocial on 7/16/2025

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on 7/11/2025

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

When the Economy Slows, Act With Intention

JD Supra Perspectives on 7/9/2025

When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

Six ways your thought leadership can help you land speaking opportunities

Copo Strategies + Law Firm Editorial Service on 7/9/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

Good2bSocial on 7/9/2025

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

Good2bSocial on 7/3/2025

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on 7/1/2025

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Thought leadership is more about THIS than about showing off knowledge and wisdom

Copo Strategies + Law Firm Editorial Service on 6/18/2025

Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

Every Experience is an Audition for Your Future

Jaburg Wilk on 6/11/2025

As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Industry jargon is your clients' and referral sources' love language

Copo Strategies + Law Firm Editorial Service on 6/11/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

JD Supra Perspectives on 6/6/2025

"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

9Sail on 6/6/2025

Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

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