Business Development, Content Strategy, Law Firm Associates

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on 7/16/2025

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Consider a business development-led approach to your firm’s thought leadership

Copo Strategies + Law Firm Editorial Service on 11/11/2024

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Stop writing case studies. Start writing these instead.

Copo Strategies + Law Firm Editorial Service on 10/9/2024

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Relationship Marketing for Lawyers: Strategies for Meaningful Connections

International Lawyers Network on 9/18/2024

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

The Importance of Strategic Backlinks in Law Firm SEO

Good2bSocial on 7/19/2024

In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

Early bird thought leadership is a positioning cheat code

Copo Strategies + Law Firm Editorial Service on 7/10/2024

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Instagram Strategies for Law Firms in 2024

Good2bSocial on 7/5/2024

Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more

Talk about philosophies — not just tactics — in your thought leadership

Copo Strategies + Law Firm Editorial Service on 6/12/2024

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on 5/9/2024

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 4/30/2024

Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Your thought leadership strategy should consider angles, not just topics

Copo Strategies + Law Firm Editorial Service on 3/26/2024

When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

The burden is on YOU to keep the readers of your content engaged

Copo Strategies + Law Firm Editorial Service on 1/30/2024

When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

Copo Strategies + Law Firm Editorial Service on 1/18/2024

A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

Copo Strategies + Law Firm Editorial Service on 1/10/2024

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

Copo Strategies + Law Firm Editorial Service on 11/30/2023

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Your personal LinkedIn posts are damaging your professional brand

Copo Strategies + Law Firm Editorial Service on 11/28/2023

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

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