News & Analysis as of August 9, 2025

Business Development › Content Strategy › Leadership

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals less -

Want to use a positioning cheat code? Try "early bird" thought leadership.

Copo Strategies + Law Firm Editorial Service on 8/6/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO...

Passle on 7/29/2025

On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring as it is insightful. Ioana’s journey began when she left Romania for the U.S. with...more

Every Experience is an Audition for Your Future

Jaburg Wilk on 6/11/2025

As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values

Nancy Myrland - Myrland Marketing & Social... on 4/28/2025

Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

Society54 on 3/17/2025

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Want to produce better thought leadership in 2025? Be a social media lurker

Copo Strategies + Law Firm Editorial Service on 1/16/2025

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Supercharge Your Networking with Social Media: A Lawyer’s Guide

International Lawyers Network on 10/4/2024

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Relationship Marketing for Lawyers: Strategies for Meaningful Connections

International Lawyers Network on 9/18/2024

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more

This is the Headline

Integreon on 7/16/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

International Lawyers Network on 2/8/2024

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Hope Is Not a Strategy

Jaburg Wilk on 9/19/2023

I was in a conversation recently when someone said, “Hope is not a strategy.” Though I had heard the phrase before it struck me as a reminder that success and progress is not solely reliant on mere optimism or wishful...more

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