News & Analysis as of August 6, 2025

Customer-Loyalty Programs

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How to Unleash the Power of Segmentation

IMS Legal Strategies on 8/5/2025

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

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Business Development › Data Collection › Customer-Loyalty Programs

How to Unleash the Power of Segmentation

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