Business Development, Data Management

How to Unleash the Power of Segmentation

IMS Legal Strategies on 8/5/2025

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

Society54 on 7/17/2025

Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

MintzTech Connect Industry News: Spotlight on Coworker.ai

Mintz - Venture Capital & Emerging Companies... on 7/16/2025

Coworker.ai has recently announced the launch of the world’s first AI “teammate,” an agent that can perform complex work at the level of an experienced colleague. Powered by Organizational Memory (OM1), a proprietary memory...more

Strategic Planning for Law Firms: Turning Metrics into Meaningful Change

Society54 on 7/15/2025

At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

Society54 on 6/10/2025

As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

Passle on 5/20/2025

AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

1H 2025 eDiscovery Business Confidence Survey Results Released by ComplexDiscovery OÜ and EDRM

EDRM - Electronic Discovery Reference Model on 5/19/2025

ComplexDiscovery Editor’s Note: The 1H 2025 eDiscovery Business Confidence Survey marks the 37th edition of this trusted industry snapshot, drawing insights from 77 professionals across the legal, technology, and corporate...more

Sharing Technology Across Teams: Expert-Tested Strategies

Mitratech Holdings, Inc on 5/7/2025

Today’s legal ops teams do more than manage process improvements or legal spending. They are now expected to lead projects that create value for the entire company....more

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on 5/2/2025

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Illumination Zone: Episode 204 | Bennett Borden of Clarion AI Partners sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 4/25/2025

Bennett Borden, founder and CEO of Clarion AI Partners, sits down with Kaylee and Mary to share his journey from the CIA to law school and BigLaw eDiscovery, to his decision to refresh his data skills at NYU. Bennett...more

The Hidden ROI of Marketing Operations

Legal Internet Solutions Inc. on 4/2/2025

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more

From Insights to Impact: How Legal Marketing & BD Drive Firm Growth

Society54 on 3/17/2025

For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more

Illumination Zone: Episode 198 | Sergey Demyanov of Beagle sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 3/10/2025

Sergey Demyanov, Founder and CEO of EDRM Trusted Partner, Beagle, sits down with Kaylee & Mary to talk about his journey to eDiscovery, the core values of Beagle, what makes Beagle so different, and what kind of legal teams...more

Evolution of Contract Lifecycle Management (CLM) Maturity Through AI Integration

Epiq on 3/3/2025

This article outlines the stages of CLM maturity and how Artificial Intelligence (AI) can be strategically integrated at each level to drive efficiency, reduce risk, and maximize business value. The Epiq CLM Maturity Model...more

Why We Love Data Quality

ClientsFirst Consulting on 2/20/2025

Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every...more

Turning Nay-Sayers into Yay-Sayers: Overcoming Attorneys' Lead Scoring Objections

Legal Internet Solutions Inc. on 1/28/2025

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more

Six Practical Tips to Improve your Client Data

JD Supra Perspectives on 1/24/2025

Michael Idinopulos shares insights about how to improve the quality of your client data, and why it matters....more

MoFounders Podcast: Building a leading fashion tech platform with the CEO of Lyst, Emma McFerran

Morrison & Foerster LLP on 1/16/2025

Listen to our latest MoFounders podcast conversation. In this episode, we are joined by Emma McFerran, CEO at Lyst. Emma discusses her remarkably rare journey from training as a lawyer to becoming CEO of the world's largest...more

Top Seven Tips for Law Firm CRM Success in 2025

ClientsFirst Consulting on 1/8/2025

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more

Naughty or Nice List: CRM Pitfalls and Best Practices

ClientsFirst Consulting on 12/13/2024

This year’s CRM Success Survey revealed key insights into the most common pitfalls and best practices for leveraging CRM systems....more

The Case for Empathy

Integreon on 8/9/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Much ink has been spilled about the merits of ruthlessness in business....more

How Can Law Firms Leverage Outside Emarketing Experts?

ClientsFirst Consulting on 7/17/2024

A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more

Unlocking the Power of Data: A Roadmap for Modern Legal Practices

International Lawyers Network on 5/8/2024

It’s safe to say that most of us didn’t pursue a career in law because of our love for data, right? If we were passionate about data, we’d probably be in a different field altogether....more

Custom-Crafted Omnichannel Strategies for Law Firms

Good2bSocial on 4/25/2024

Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal...more

Three Red Flags That Suggest Your CRM Data Has Gone Bad - And What to Do About It

ClientsFirst Consulting on 4/17/2024

Within the past few months, we have heard a lot about ‘red flags’ which are essentially behaviors or indicators that raise concerns about the health of a relationship. Whether your partner chews with their mouth open, or you...more

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