Business Development, Google, Marketing

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

Good2bSocial on 7/17/2025

When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

Good2bSocial on 6/6/2025

Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Your Law Firm’s Website Is Bleeding Money: The 3-Second Drain on Your Bottom Line

Legal Internet Solutions Inc. on 4/7/2025

In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Firesign | Enlightened Legal Marketing on 12/19/2024

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

SearchGPT is Changing the Game

Legal Internet Solutions Inc. on 12/18/2024

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Google’s Helpful Content Update and What Law Firms Should Do About It

Good2bSocial on 10/22/2024

In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Mobile SEO for Law Firms

Good2bSocial on 9/10/2024

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Google Analytics 4 for Law Firms

Good2bSocial on 8/8/2024

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on 7/3/2024

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Boost Your Law Firm’s Local Visibility with Google Local Services Ads on Google Maps

Good2bSocial on 6/25/2024

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more

How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms

Good2bSocial on 6/6/2024

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on...more

Tools for Local SEO: Manage Your Law Firm Online

Legal Internet Solutions Inc. on 5/14/2024

We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search...more

What Is Domain Authority and How Is It Relevant to Law Firms?

Good2bSocial on 5/10/2024

SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

The Thing Google Still Doesn’t Get About Law Firms

Omnizant on 4/5/2024

Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on 3/14/2024

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

10 Ways to Improve Page Load Times with Website Design for Law Firms

Good2bSocial on 2/8/2024

Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

Open Hours and Your Firm’s Ranking in the Map Pack

Omnizant on 2/7/2024

Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

Good2bSocial on 1/11/2024

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

Furia Rubel Communications, Inc. on 1/9/2024

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Law Firm SEO: 19 SEO Tips To Dominate Google

Good2bSocial on 12/4/2023

Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more

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