News & Analysis as of August 24, 2025

Personal Brands

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Attorneys have no choice. They need to be the Joe Rogan of their practices.

Copo Strategies + Law Firm Editorial Service on 8/13/2025

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Your Professional Identity: Personal Branding in the Legal Industry

International Lawyers Network on 2/23/2024

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer

Copo Strategies + Law Firm Editorial Service on 7/15/2022

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman. Sarah focuses her practice on providing her...more

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Business Development › Law Firm Associates › Personal Brands

Attorneys have no choice. They need to be the Joe Rogan of their practices.

Your Professional Identity: Personal Branding in the Legal Industry

Big Law attorney strategically builds her personal brand - Legally Contented Ep. 9 - Sarah Sawyer

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