Business Development, Law Firm Ownership, Marketing

Your Law Firm Needs to Buy Back Its Masters: Why Referral Dependency Is Killing Your Growth

Best Era on 6/3/2025

Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on 5/2/2025

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Starting Small with SEO

Omnizant on 1/2/2025

Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Firesign | Enlightened Legal Marketing on 12/19/2024

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Getting Your Law Firm’s Website Ready for the Holidays

Omnizant on 12/11/2024

‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more

Minimizing Decision Paralysis in the Attorney Selection Process

Omnizant on 11/27/2024

Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more

Law Firm Website Design: A Service Evolution Retrospective

Legal Internet Solutions Inc. on 8/15/2024

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

Firesign | Enlightened Legal Marketing on 11/8/2023

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

Passle on 8/24/2023

Every CMO in professional services approaches their role from a unique perspective. On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more

The Ultimate Glossary of Social Media Definitions for Law Firms

Good2bSocial on 8/15/2023

If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more

Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development - Passle's CMO Series Podcast

Passle on 8/9/2023

Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making...more

Top Legal Marketing Podcasts of 2022

Good2bSocial on 12/21/2022

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more

Attorney Website Design: Leading with Empathy

Omnizant on 7/28/2022

Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good...more

Personalization in Law Firm Marketing

Omnizant on 7/22/2022

Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what...more

Promoting Your Firm’s Blog With Instagram

Omnizant on 6/29/2022

Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been...more

It’s Time to Prioritize SEO for Law Firms. Here’s Why.

Good2bSocial on 6/16/2022

Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll...more

The Ultimate Guide to Law Firm Internet Marketing

Good2bSocial on 5/24/2022

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what...more

Law Firm SEO: 10 Important Trends to Follow

Good2bSocial on 4/19/2022

2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here, we...more

28 of the Best SEO Tools for Monitoring Your Law Firm Website

Good2bSocial on 4/13/2022

Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret,...more

Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?

Good2bSocial on 4/11/2022

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the...more

Updated for 2022: 15 Steps for Spring Cleaning Your Law Firm’s Website

Legal Internet Solutions Inc. on 4/7/2022

Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more

5 Development Trends to Keep Your Website Competitive in 2022

Legal Internet Solutions Inc. on 4/7/2022

Smart law firms know they need to stay ahead of the curve when it comes to website development. Here are five trends that you should consider in order to keep your website looking professional – and modern. Personalized...more

Seven Deadly Sins of Law Firm Websites

Firesign | Enlightened Legal Marketing on 3/10/2022

In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more

News + Views + To Do’s Episode 3: Patrick Fuller

Legal Internet Solutions Inc. on 1/21/2022

May 17, 2021 | News + Views + To Do's Interview Robyn: Hi everyone and welcome to LISI’s News + Views + To Do’s where we talk with legal industry professionals about what’s going on in their world, how they see our industry...more

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