News & Analysis as of August 15, 2025

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Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

Society54 on 7/25/2025

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

Why Strategic Planning Matters for Legal Marketing and Business Development Teams

Legal Internet Solutions Inc. on 7/18/2025

Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more

Three Ways Law Firm Brands Burn Out

Firesign | Enlightened Legal Marketing on 2/7/2025

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Valerie Brennan of Munger, Tolles and Olson LLP on building a brand that reflects the firm's clients, capabilities and goals -...

Passle on 4/7/2022

Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of Passle's CMO Series, Alistair Bone is joined by a legal marketer setting the best practises...more

The Basics of Branding (and How Law Firms Mess It Up)

Firesign | Enlightened Legal Marketing on 4/29/2021

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

Market Positioning for Law Firms: Part 2 - Occupying a distinct place in the minds of your customers

Great Jakes Marketing on 5/17/2019

Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product...more

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