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Business Development › Law Practice Management

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

Want to use a positioning cheat code? Try "early bird" thought leadership.

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

9Sail

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

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If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

I Was Never Going to Be That Guy

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When I was getting ready for law school, I watched The Firm. Tom Cruise, fresh-faced and full of promise, with all these big-name law firms throwing money at him like he was a first-round draft pick. A Mercedes. A Rolex. A...more

Copo Strategies + Law Firm Editorial Service

Thought leadership boils down to just these two words

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for...more

Best Era

Law Firms Are Bleeding Talent Because They Refuse to Build Leaders

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Law firms have a leadership crisis. Not a shortage of managing partners or practice group heads, but a fundamental inability to develop actual leaders from within their ranks. The traditional model of promoting the best...more

Legal Internet Solutions Inc.

Outsourced, Not Overwhelmed: The Strategic Value of Outsourced Marketing Support

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Law firm marketing leaders are no strangers to the impossible to-do list. One day, it’s a lateral hire who needs a fast integration plan. Next, a partner wants a new campaign live by the end of the week. Layer in ongoing...more

Society54

Strategic Planning for Law Firms: Turning Metrics into Meaningful Change

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At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more

Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

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In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

Best Era

[Webinar] How To Build a 7-Figure Book (And Barely Lift a Finger) - July 23rd, 12:00 pm EST

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Steal the systems that turn lawyers into rainmakers — without cold calls, schmoozing, or burnout - Do you want: - To build a 7-Figure Book Without the Grind - The New Business Development Playbook for Law Firm...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

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What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

LawVision

Are Your Practice Groups—and Their Leaders—Truly Empowered?

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Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Orrick, Herrington & Sutcliffe LLP

How Is GenAI Changing Legal Workflows?

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Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more

Jaburg Wilk

Elevate Everyone You Encounter

Jaburg Wilk on

I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more

LawVision

Key Client Planning: Creating a Client Advisory Board for Your Law Firm

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In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more

Society54

The Untapped Power of Law Firm Alumni Programs

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In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Epiq

Managing Client Expectations in a Transforming Legal Market

Epiq on

At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

International Lawyers Network

The Evolving Role of Lawyers as Geopolitical Analysts

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With recent shifts in trade policies and tariffs, lawyers are increasingly called upon to navigate complex geopolitical landscapes. We’ve long recognized that today’s legal advisors must act as business partners to their...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

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Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Jaburg Wilk

Every Experience is an Audition for Your Future

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As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

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