Business Development, Law Practice Management, Social Media

Six ways your thought leadership can help you land speaking opportunities

Copo Strategies + Law Firm Editorial Service on 7/9/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

The Ultimate Guide to Content Marketing for Law Firms in 2025

Good2bSocial on 3/7/2025

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

How to Align Marketing and Business Development for Law Firms

Good2bSocial on 1/9/2025

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Copo Strategies + Law Firm Editorial Service on 1/8/2025

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Why Bluesky Could Be a Game-Changer for Law Firm Marketing

Good2bSocial on 12/4/2024

Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers,...more

Supercharge Your Networking with Social Media: A Lawyer’s Guide

International Lawyers Network on 10/4/2024

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on 9/26/2024

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

Key Considerations and Best Practices in Logo Design for Law Firms + Checklist

Legal Internet Solutions Inc. on 9/24/2024

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more

Is Your Firm Suffering From Digital Decay?

Omnizant on 7/1/2024

The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more

Content Ideas to Boost Demand Generation for Law Firms

Good2bSocial on 3/22/2024

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Essential Soft Skills for Modern Lawyers: Navigating the Legal Landscape

International Lawyers Network on 3/1/2024

As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

Turning Content into Connections: The Power of Relationship Marketing

International Lawyers Network on 2/13/2024

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

Digital Strategy Planning for 2024

Omnizant on 12/14/2023

The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on 11/2/2023

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Stop stressing out about the ROI of your thought leadership

Copo Strategies + Law Firm Editorial Service on 10/25/2023

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

[Webinar] Social Media Marketing Specialist - October 12th, 2:00 pm - 3:00 pm ET

Omnizant on 9/7/2023

From Zero to Hero: How To Get Started With Social Media Marketing for Your Practice - You’ve heard about the power of social media to grow your practice, but you’ve never been able to harness it. Sound familiar? You’re...more

How to Use PR to Boost Your Law Firm’s Online Presence

9Sail on 7/31/2023

In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more

Client Centricity in Practice - Part Two

International Lawyers Network on 6/22/2023

Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more

Top 7 Legal Marketing Trends of 2022

Good2bSocial on 12/26/2022

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more

Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend

Hsu Untied (by Richard Hsu) on 11/16/2022

An interview with Mansi Shah, Partner at Kilpatrick Townsend by Richard Hsu...more

How to Use Legal Blogging for Client Retention and Loyalty

Good2bSocial on 6/24/2022

Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more

Young Professionals – Using Online Platforms to Supercharge Your Practice

Bradley Arant Boult Cummings LLP on 6/21/2022

As a first generation professional and the first lawyer in my family, the prospect of building a professional network was incredibly daunting. I initially began engaging on social media and other online platforms in a...more

Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them

Good2bSocial on 6/17/2022

Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more

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