News & Analysis as of August 11, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

Society54 on 7/25/2025

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on 7/16/2025

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

#LMA25 Day 2 Keynote Recap: Forward Together – The Human Edge In An Era Of Rapid Change

Nancy Myrland - Myrland Marketing & Social... on 4/28/2025

Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing...more

Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer - Passle's CMO Series Podcast

Passle on 11/8/2022

As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the...more

Law Firm Business Development: How Your Firm is Helping Other Firms Sell Their Services To Your Clients

LawVision on 6/28/2019

I was speaking with a sales person from a law firm a few weeks ago who told me the firm opened a new office in a new jurisdiction in the U.S. and their concern was about whether or not they will be able to attract talent and...more

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