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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

Thought leadership boils down to just these two words

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for...more

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

Nancy Myrland - Myrland Marketing & Social... on

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

Society54

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

Society54 on

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

9Sail

Digital Due Diligence: What Prospects and Referrals Really See When They Research Your Firm

9Sail on

Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more

Legal Internet Solutions Inc.

Outsourced, Not Overwhelmed: The Strategic Value of Outsourced Marketing Support

Legal Internet Solutions Inc. on

Law firm marketing leaders are no strangers to the impossible to-do list. One day, it’s a lateral hire who needs a fast integration plan. Next, a partner wants a new campaign live by the end of the week. Layer in ongoing...more

Passle

Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176

Passle on

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more

LawVision

Why Great Marketing Teams Share Their Secrets

LawVision on

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Copo Strategies + Law Firm Editorial Service

You should be talking about philosophies—not just tactics—in your thought leadership

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more

Legal Internet Solutions Inc.

Why Strategic Planning Matters for Legal Marketing and Business Development Teams

Legal Internet Solutions Inc. on

Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more

Society54

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

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Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Good2bSocial

SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

Good2bSocial on

When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms are missing this enormous thought leadership opportunity

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Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Good2bSocial

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

Good2bSocial on

Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Copo Strategies + Law Firm Editorial Service

Six ways your thought leadership can help you land speaking opportunities

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more

Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

Good2bSocial on

In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

Hutchison PLLC on

In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

Passle on

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Copo Strategies + Law Firm Editorial Service

The four reasons why, with thought leadership, the best ability is availability

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more

Society54

The Untapped Power of Law Firm Alumni Programs

Society54 on

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Passle

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is more about THIS than about showing off knowledge and wisdom

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Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more

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