Business Development, Marketing Perspectives, Business Strategies

Still Stuck in 1986

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 8/5/2025

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Why Great Marketing Teams Share Their Secrets

LawVision on 7/21/2025

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Fashioning Success with Betsy Wendell

Offit Kurman on 2/17/2025

In this episode of Real Talk, Real Growth, host Linda Ostovitz welcomes Betsy Wendell, owner of Octavia Boutique in Baltimore. They discuss the history of the boutique, its reputation for unique and special fashions, and...more

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

Legal Internet Solutions Inc. on 2/13/2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series...

Passle on 2/11/2025

With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more

Jeffrey Greenbaum of FKKS on Mastering Thought Leadership for Growth - EP1 CMO Series Rainmakers

Passle on 1/30/2025

Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client...more

Starting Small with SEO

Omnizant on 1/2/2025

Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

Getting Your Ducks in a Row

Integreon on 12/20/2024

Good afternoon! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Reinforcing Greatness in Your Business

Integreon on 9/24/2024

Good afternoon! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. ...more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Understanding Your Client’s Key Drivers & Growth Cycles

IR Global on 8/8/2024

As a business advisor, one of the most important factors to consider when working with business owners is understanding their motivation and perspective. This is because the way a business owner thinks and acts significantly...more

This is the Headline

Integreon on 7/16/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Talk about philosophies — not just tactics — in your thought leadership

Copo Strategies + Law Firm Editorial Service on 6/12/2024

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Account Based Marketing for Law Firms

Good2bSocial on 7/19/2023

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target...more

Important Questions For Your Digital Marketing Agency

Good2bSocial on 3/6/2023

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Creating Content For Every Phase of The Marketing Funnel

Good2bSocial on 3/1/2023

Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to attract and...more

How To Personalize Your Account Based Marketing

Good2bSocial on 2/2/2023

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

Your referrals are telling you a story. Are you listening?

Copo Strategies + Law Firm Editorial Service on 12/28/2022

The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm. Do you know who referred you the most potential new clients over the past year or two?...more

5 B2C Marketing Tactics to Incorporate into a B2B Marketing Strategy for Your Firm

Legal Internet Solutions Inc. on 10/27/2022

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?...more

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