News & Analysis as of August 21, 2025

Corporate Counsel

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Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on 7/11/2025

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

#LMA25 GC Panel Reveals What Clients Really Want From Law Firms

Nancy Myrland - Myrland Marketing & Social... on 4/29/2025

The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more

Find ‘em a job.

Womble Bond Dickinson on 3/12/2013

In my most recent series of blog posts, I’ve discussed ways that professional staff can add value without adding the cost to services. So far, I’ve covered helping in-house counsel with communications and branding,...more

Share your (and your firm’s) networks

Womble Bond Dickinson on 2/12/2013

I’ve been talking about ways that staff professionals at law firms can produce value for inside counsel. In recent posts, I covered helping in-house counsel with communications and branding and introducing inside attorneys to...more

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Business Development › Marketing › Corporate Counsel

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

#LMA25 GC Panel Reveals What Clients Really Want From Law Firms

Find ‘em a job.

Share your (and your firm’s) networks

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