News & Analysis as of August 19, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

9Sail on 8/5/2025

If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Vanity Metrics vs. True Impact: How Law Firms Can Measure Marketing Success

Legal Internet Solutions Inc. on 4/3/2025

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more

[Case Study] Adapting to the Ad Market to Improve PPC ROI for Elder Law Firm Client

9Sail on 4/11/2023

The Challenge - Since the beginning of 2023, ad markets have been expensive for advertisers. One of our elder law firm clients was having difficulty justifying its PPC campaign as the price rise of Google Ads was slimming...more

Internet Marketing Dos and Don’ts for Law Firms

Good2bSocial on 3/31/2023

Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more

The Four Types of Evidence Your Law Firm Website Needs

Firesign | Enlightened Legal Marketing on 3/31/2021

For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more

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