Business Development, Social Media, Brand

Future-Proofing Your Brand During Expansion

Offit Kurman on 8/11/2025

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

10 Tips to Drive More Web Traffic from Social Media

Good2bSocial on 3/10/2025

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

The Ultimate Guide to Content Marketing for Law Firms in 2025

Good2bSocial on 3/7/2025

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

Nancy Myrland - Myrland Marketing & Social... on 1/23/2025

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

How to Align Marketing and Business Development for Law Firms

Good2bSocial on 1/9/2025

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Recruiting as a Competitive Advantage: Building a Talent Acquisition Strategy that Drives Business Growth

Mitratech Holdings, Inc on 1/7/2025

In a world where talent is the new currency, businesses must think strategically about hiring. A robust talent acquisition strategy isn’t just an HR responsibility—it’s a game-changer for growth....more

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on 9/26/2024

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

Key Considerations and Best Practices in Logo Design for Law Firms + Checklist

Legal Internet Solutions Inc. on 9/24/2024

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

Good2bSocial on 8/27/2024

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Social Media for Law Firms: The Most Effective Types of Content on Social Media

Good2bSocial on 11/28/2023

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more

Five Public Relations Outreach Strategies That Can Benefit Your Law Firm

9Sail on 10/19/2023

Date: October 18, 2023 If you’re wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it’s essential to make your firm’s name stand out in the...more

How to Use Threads: 10 Best Practices for Success

Good2bSocial on 8/14/2023

Since its creation, Threads has taken the world by storm. On July 3rd, the Threads app hit the app store. Created by the Instagram team and backed by Meta, the app aimed to replace Twitter by becoming the new ‘virtual town...more

Social Media for Lawyers: 14 Ways to Build Trust

Good2bSocial on 7/31/2023

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

How To Use SEO To Meet Your Marketing Goals

Good2bSocial on 3/3/2023

Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it...more

Social Media Tips for Law Firms From Beginner to Advanced

Good2bSocial on 1/26/2023

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more

Does Posting on Social Media Help SEO?

9Sail on 1/10/2023

As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more

Paid Advertising Strategies To Help Grow Your Law Firm

Good2bSocial on 1/5/2023

The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even...more

Branding Versus Lead Generation in Law Firm Advertising

Stange Law Firm, PC on 12/3/2022

Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm....more

The Ultimate Guide to TikTok for Law Firms

Good2bSocial on 8/23/2022

With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social...more

Law Firm Social Media Strategy: The Ultimate Checklist

Good2bSocial on 8/22/2022

Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible....more

5 Leading Law Firm Instagram Accounts

Good2bSocial on 8/8/2022

Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of Instagram...more

Law Firm Video Marketing: 9 Steps to Get Started

Good2bSocial on 3/30/2022

Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more

Tips for Using Twitter for Public Relations

Knapp Marketing on 2/26/2013

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

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