News & Analysis as of August 19, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on 3/6/2025

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

How Law Firms Can Enhance Their Demand Generation Efforts

Good2bSocial on 5/15/2024

In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

Determining if Paid Social Media Is Right For Your Law Firm

Good2bSocial on 2/27/2023

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media...more

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Good2bSocial on 10/4/2022

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

A Guide to Marketing for Small Law Firms

Good2bSocial on 8/4/2022

Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more

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