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Business Development › Strategic Planning › Business of Law

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

JD Supra Perspectives on

John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

Stefanie Marrone Consulting on

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

The Market Leaders Podcast

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

Passle

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Good2bSocial

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

Good2bSocial on

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

JD Supra Perspectives

Why Corporate Law Firms Need a Client Value Team

JD Supra Perspectives on

Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more

Legal Marketing Association (LMA)

Strategic Data Applications and the Law Firm CMBDO

Legal Marketing Association (LMA) on

Good use of data is a differentiator, helping organizations act smarter and faster. But these ideas beg deeper questions....more

Legal Marketing Association (LMA)

What Does 2021 Look Like? Perspectives From Around the Region

Legal Marketing Association (LMA) on

We talked with several marketing and business development professionals throughout the Mid-Atlantic region to learn how they are approaching their 2021 initiatives....more

LawVision

Law Firm Leaders: How to Turn Key Clients Into Strategic Accounts

LawVision on

Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more

Legal Marketing Association (LMA)

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Legal Marketing Association (LMA) on

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more

The Market Leaders Podcast

Despite Discouraging Reports in Q2, Many Lawyers Secured New Business in Q3

The Market Leaders Podcast on

Much of the legal news in Q2 of this year predicted a grim future for our industry. But reports in the news and from the trenches in Q3 tell a different story....more

JD Supra Perspectives

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

JD Supra Perspectives on

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

JD Supra Perspectives

Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

JD Supra Perspectives on

Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more

The Market Leaders Podcast

"Connecting the Dots Between Marketing & Business Development" with Vikki Sicilian — Market Leaders Podcast

The Market Leaders Podcast on

Join David Ackert as he interviews Vikki Sicilian, Director, Business Development and Communications at Loeb & Loeb, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • How to build out your...more

JD Supra Perspectives

5 Ways to Evaluate, Measure & Increase ROI of Your Firm's Marketing & Business Development

JD Supra Perspectives on

An excerpt from 'Survive & Thrive Post-Pandemic: A Guidebook for Legal & Professional Services Providers' by Julie Savarino....more

Legal Marketing Association (LMA)

Flexing Strategic Muscles: Business Development Team Drives Law Firm Combination Forward

Legal Marketing Association (LMA) on

Erin Corbin Meszaros offers an example from the front lines of how a modern, data-driven department can provide value to firm leadership making strategic decisions....more

JD Supra Perspectives

Ways to Avoid Competing on Price Alone for New Legal Work

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The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more

JD Supra Perspectives

Taking Law Firm Business Development to the Next Level

JD Supra Perspectives on

A look at the differences between marketing and business development and the trending rise of the senior sales role in law firms, by Julie Savarino....more

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