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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Good2bSocial

The Role of Strategy in Creating High-Converting Website Designs for Law Firms

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In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

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Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

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Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

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While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

Legal Internet Solutions Inc.

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

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The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Legal Internet Solutions Inc. on

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Legal Internet Solutions Inc.

The Art of Personalizing the Client Experience

Legal Internet Solutions Inc. on

Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more

Good2bSocial

How to Align Marketing and Business Development for Law Firms

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As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Passle

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

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A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Omnizant

Understanding (and Watching) Your Competition

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Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Passle

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

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Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Copo Strategies + Law Firm Editorial Service

Keep your thought leadership fresh by making it nonperishable

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Good2bSocial

How to Create an Effective Content Calendar: A Guide for Law Firms

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In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

Lowenstein Sandler LLP

Emotional Intelligence as a Leadership Tool

Lowenstein Sandler LLP on

In this episode of “Real Talk,” Amanda K. Cipriano and Rachel Moseson Dikovics speak with Dr. Traci Cipriano, clinical psychologist, formerly practicing lawyer, and a speaker, executive coach, consultant and author, about...more

Copo Strategies + Law Firm Editorial Service

Four reasons you should be using original research in your marketing and BD efforts

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more

JD Supra Perspectives

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

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Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: The Importance of Corporate Sustainability Reporting

Maynard Nexsen on

Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more

Omnizant

Last Minute Holiday Greetings for Law Firms

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The holidays are almost here—but there’s still time to share a message of good cheer with your audience! Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this...more

Passle

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series...

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On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

Passle

CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

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In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more

Copo Strategies + Law Firm Editorial Service

Best practices for multimedia thought leadership - Legally Contented podcast

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[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

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