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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Society54

The Competitive Edge: Insights-Driven Decision Making

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In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

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Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

Stefanie Marrone Consulting on

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

JD Supra Perspectives

2025 Legal Marketing Trends, Opportunities, and Challenges: LMA Bay Area LSC Panel Recap

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Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more

The Market Leaders Podcast

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

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In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

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Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Stefanie Marrone Consulting

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

Stefanie Marrone Consulting

How Law Firms Can Turn Their Alumni Into Clients

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In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more

JD Supra Perspectives

Marketing the Marketers – 5  Content Takeaways from a JD Supra 'Office Hours' Featuring Firesign | Enlightened Legal Marketing

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Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more

Legal Marketing Association (LMA)

What Lies Beneath? AI Analytics Can Uncover Big Insights in Your Data

Legal Marketing Association (LMA) on

Gina Eliadis looks at the power of AI for data analysis and finding otherwise missed business opportunities in your firm's analytics....more

JD Supra Perspectives

How to Educate your Team on the Value of JD Supra's Syndication

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Maria Doyle shares tips on leveraging JD Supra success inside your organization and connecting with your JD Supra readers....more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Good2bSocial

How Law Firms Can Use Lead Magnets to Get More Clients

Good2bSocial on

A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more

JD Supra Perspectives

Why Corporate Law Firms Need a Client Value Team

JD Supra Perspectives on

Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more

Legal Marketing Association (LMA)

Strategic Data Applications and the Law Firm CMBDO

Legal Marketing Association (LMA) on

Good use of data is a differentiator, helping organizations act smarter and faster. But these ideas beg deeper questions....more

Legal Marketing Association (LMA)

How Cross-Department Collaboration Can Help Business Development Efforts

Legal Marketing Association (LMA) on

Reaching out to departments beyond our own can offer new ways to advance our department's marketing and business development efforts without significantly increasing our workload....more

Legal Marketing Association (LMA)

What Does 2021 Look Like? Perspectives From Around the Region

Legal Marketing Association (LMA) on

We talked with several marketing and business development professionals throughout the Mid-Atlantic region to learn how they are approaching their 2021 initiatives....more

LawVision

Law Firm Leaders: How to Turn Key Clients Into Strategic Accounts

LawVision on

Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more

Legal Marketing Association (LMA)

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Legal Marketing Association (LMA) on

The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more

JD Supra Perspectives

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

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Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

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