News & Analysis as of August 10, 2025

Marketing

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

How to Unleash the Power of Segmentation

IMS Legal Strategies on 8/5/2025

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

How Small Businesses Hire Lawyers, Part 1: Before The Legal Need

Firesign | Enlightened Legal Marketing on 11/8/2023

From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more

Why Clients Hate Your Content

Firesign | Enlightened Legal Marketing on 1/24/2023

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

How to Measure and Boost Law Firm Marketing ROI

Good2bSocial on 1/4/2023

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve

Nancy Myrland - Myrland Marketing & Social... on 7/9/2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of...more

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