Business Development, Thought Leadership, Law Firm Associates

Attorneys have no choice. They need to be the Joe Rogan of their practices.

Copo Strategies + Law Firm Editorial Service on 8/13/2025

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on 7/16/2025

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

The Untapped Power of Law Firm Alumni Programs

Society54 on 6/24/2025

In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Optimism Should be Your Default

Jaburg Wilk on 12/3/2024

Maintaining optimism isn’t just about wearing rose-colored glasses. It’s about you recognizing opportunities where others see obstacles. This mindset allows you to think strategically, thereby inspiring your team and...more

Greatness is in the Agency of Others – Empower Success

Jaburg Wilk on 12/2/2024

True greatness is based on our ability to unleash the potential of those around us. To do this you have to shift your focus from personal accomplishments to enabling others’ success. If you do so, your actions will have an...more

Consider a business development-led approach to your firm’s thought leadership

Copo Strategies + Law Firm Editorial Service on 11/11/2024

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Stop writing case studies. Start writing these instead.

Copo Strategies + Law Firm Editorial Service on 10/9/2024

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Are you overlooking this connection between law firms’ thought leadership and their rates?

Copo Strategies + Law Firm Editorial Service on 9/24/2024

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Sometimes Those Who Don’t Speak Have the Most To Say

Jaburg Wilk on 9/9/2024

Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Communication Is Hard; Work to Improve How You Communicate Constructive Feedback

Jaburg Wilk on 7/22/2024

Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more

Early bird thought leadership is a positioning cheat code

Copo Strategies + Law Firm Editorial Service on 7/10/2024

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Talk about philosophies — not just tactics — in your thought leadership

Copo Strategies + Law Firm Editorial Service on 6/12/2024

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Six ways thought leadership can help you secure speaking engagements

Copo Strategies + Law Firm Editorial Service on 5/21/2024

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on 5/9/2024

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 4/30/2024

Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more

Podcast: #WhyMcGlinchey? Lateral to Leadership with Mag Bickford [More with McGlinchey, Ep. 64]

McGlinchey Stafford on 4/12/2024

After joining McGlinchey in 2016, Mag Bickford has risen to firm leadership, serving on the executive Policy Committee, leading the Labor and Employment practice group, and managing the firm’s largest office in New Orleans....more

Your thought leadership strategy should consider angles, not just topics

Copo Strategies + Law Firm Editorial Service on 3/26/2024

When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more

Elevating Your Business Writing Skills

International Lawyers Network on 3/15/2024

In our ongoing series on essential soft skills for lawyers, we’ve tackled the basics and presentations, and now, we’re diving into the realm of business writing. While you might be proficient in legal jargon, effective...more

Responsiveness: The Overlooked Key to Building Successful Client Relationships in the Digital Age

International Lawyers Network on 3/5/2024

In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more

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