News & Analysis as of August 14, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Attorneys have no choice. They need to be the Joe Rogan of their practices.

Copo Strategies + Law Firm Editorial Service on 8/13/2025

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

Want to use a positioning cheat code? Try "early bird" thought leadership.

Copo Strategies + Law Firm Editorial Service on 8/6/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers

Passle on 8/5/2025

Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more

The Punk Rock Principle

Bailey & Glasser, LLP on 3/3/2025

As lawyers, we’re taught to prioritize precision, intellect, and ambition. These traits help us succeed, but they can also become strict taskmasters. The relentless grind — especially for those of us operating under the...more

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

Good2bSocial on 11/23/2022

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

Olga Mack on building her personal brand (and the future of law) - Legally Contented Ep. 3

Copo Strategies + Law Firm Editorial Service on 6/23/2022

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro. Olga is a well-recognized authority on legal technology and innovation in the...more

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