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Business Development › Trademarks › Brand

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Retail Brand

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Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 2 7th Avenue in the '80s, Fashion Would Never Be The Same

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The year is 1983. There is no internet. There are no cellphones. The buildings in the garment center are filled with fashion companies owned by the people who built them, and not by brand-owner companies that only license...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

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It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Woods Rogers

Importance of Jack Daniel’s When Picking a Trademark

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Branding, including acquiring and protecting your trademarks, is essential to growing your business and protecting against other companies getting a free-ride on your reputation and goodwill. In 2007, Louis Vuitton sought to...more

DarrowEverett LLP

Naked Licensing: That’s Your Name, So Don’t Wear It Out

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From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider...more

Faegre Drinker Biddle & Reath LLP

Branding Success: How to Select a Strong Trademark

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We all know a picture is worth a thousand words, but did you know a trademark can be worth BILLIONS of dollars? In fact, some of the top trademarks in the world are worth hundreds of billions. What’s the secret to this...more

Faegre Drinker Biddle & Reath LLP

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

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So you’re thinking about changing your company name, brand, or both.  We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

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The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

Faegre Drinker Biddle & Reath LLP

Brandemic: How COVID-19 May Change the Who, What, and How of Your Company’s Brand Identity

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The global COVID-19 crisis has created dynamic shifts in how businesses source and sell goods and services. Whether those shifts are temporary or will solidify into more permanent structures ushering in a “new normal” era of...more

Goulston & Storrs PC

Stay in the Know: Recent Developments in Trademark Law

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Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more

Hogan Lovells

The legal implications of brand blanding

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In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names, to simplify or drop their logos, or to rebrand entirely. ...more

Shumaker, Loop & Kendrick, LLP

Client Alert: Is Your Business Franchisable? An Alternative Method for Business Enterprise Growth

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When business owners contemplate expan­sion and growth of their business enterprise and brand, they must first make a fundamental decision on strategy and method of expansion. Should they (a) expand on their own, utilizing...more

Bowditch & Dewey

Worcester Business Journal Publishes "10 Things I Know About Opening a Brewery"

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10) Choose your name and logo carefully. The end goal is to be able to trademark your identity. In order to do that, you have to be distinguishable from others. Do your research and be creative. 9) Size. Be Goldilocks. Like...more

Lewitt Hackman

Half Baked: The Brave New World of Branding Weed

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In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more

Ladas & Parry LLP

Trademark Series: Matching your commercial strategy

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Dennis Prahl, partner at Ladas & Parry, discusses how companies can match their trademark expansion with their commercial strategy....more

Ladas & Parry LLP

Trademark Series: Building a global brand

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Dennis Prahl, partner at Ladas & Parry LLP, discusses the role of trademarks in building a global brand....more

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