News & Analysis as of August 14, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

Good2bSocial on 3/5/2025

As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

How to Improve the Discoverability of your Law Firm’s Podcast

Good2bSocial on 12/6/2024

Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your...more

How to Keep Your Law Firm’s Audience Watching YouTube Videos to the End

Good2bSocial on 2/20/2023

If your firm is active on YouTube, it’s likely that you’re looking for ways to get more views and keep viewers engaged. Keeping viewers interested in your video until the very end is a great goal for improving video...more

Law Firms Who Are Taking Advantage of YouTube

Good2bSocial on 1/31/2023

YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience....more

Video tips from the lawyer who pioneered educational legal videos on YouTube - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 1/19/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

The Ultimate Guide to TikTok for Law Firms

Good2bSocial on 8/23/2022

With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social...more

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