These are the six ways thought leadership will support your firm's strategic plan
Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Hsu Untied interview with Ed Reines, Partner at Jones Day
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Redefining Value: What Today’s Legal Buyers Want - On Record PR
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
The Evolving Relationships of In-House Counsel and Law Firms: On Record PR
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast
From Mike Mellor, a call to action for managing partners to leverage their firm’s collective experience....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the...more
Working in insurance coverage and dispute resolution, my clients are almost always repeat business. My friendly competitors are all highly skilled service providers who meet high performance standards over and over again. ...more
Law firms are under immense pressure to deliver more value to clients, optimize internal operations, and reduce overhead—without compromising quality or compliance. To meet these demands, many firms are embracing the...more
I was an early adopter of CoCounsel. And it blew my mind. The idea that AI could read cases, summarize depositions, and draft research memos felt revolutionary. I evangelized it to anyone who would listen. Today, that same...more
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more
Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting....more
At the start of this year, ACEDS and Secretariat teamed up to examine how legal professionals were navigating AI adoption flagging issues of risk, governance, and readiness. The 2025 Legal AI Report revealed a legal industry...more
I think about AI off and on in a desultory sort of way. I wonder about its threats and promises; a sci-fi dystopia of the Industrial Revolution 2.0. One thing I share with our most recent wannabe president, Ms. Harris, I,...more
What if the biggest leadership breakthrough wasn’t in getting louder—but in getting clearer? In the world of law firm leadership, power often masquerades as pressure. High expectations are seen as synonymous with...more
Calling all corporate counsel: what do you want from law firm thought leadership? Take our survey....more
When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet....more
Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more
Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more
If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more
An interview with Bobby Earles, Partner at Cooley by Richard Hsu...more
Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
In his final two years of practice, attorney David Wood spent hundreds of hours migrating his $6 million book of business to younger partners. Here he explains how...more
An interview with Ed Reines, Partner at Jones Day by Richard Hsu...more
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the...more
An interview with David Brekke, Partner at Goodwin by Richard Hsu...more
This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more