Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Hsu Untied interview with Ed Reines, Partner at Jones Day
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Redefining Value: What Today’s Legal Buyers Want - On Record PR
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
The Evolving Relationships of In-House Counsel and Law Firms: On Record PR
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast
The secrets of a prolific legal content creator - Legally Contented podcast
Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more
In his final two years of practice, attorney David Wood spent hundreds of hours migrating his $6 million book of business to younger partners. Here he explains how...more
The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more
While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more
This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more
In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more
In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more
Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more
In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more
Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats,...more
Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more
We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more
Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more
“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more