Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Hsu Untied interview with Ed Reines, Partner at Jones Day
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
Redefining Value: What Today’s Legal Buyers Want - On Record PR
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
The Evolving Relationships of In-House Counsel and Law Firms: On Record PR
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast
The secrets of a prolific legal content creator - Legally Contented podcast
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more
This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more
In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his...more
Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more
Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more
Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them....more
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber...more
Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more
Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more
Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more
Proven, practical, and effective ways to increase organic growth in law firms....more
Answers a broad range of questions on the emerging, client-facing business development role within law firms....more
Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more
The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more
A legal sales executive's role easily translates to added value for both internal and external clients....more
A commitment to diversity and inclusion, a deep understanding of the product, company and risk profile, and an actual human being they can trust. Oh, and no memos....more
Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more
Rich Bracken offers key takeaways for legal marketing and BD professionals in his recap of the recent LMA National conference in Atlanta....more
Jenna Schiappacasse with an insider's perspective on how best to prepare for a successful client-facing role at your firm....more
Firms that are not only surviving but thriving are thinking (and acting) outside the box, strategically. Three ways to innovate, by Jenna Schiappacasse. ...more
Innovators in legal should consider what companies like Proctor & Gamble taught designers at Apple, IDEO, Google and elsewhere. Lann Wasson with a perspective....more
A Mindset of Curiosity and Empathy Today’s guest is Cat Moon, a practicing lawyer, educator and business leader with more than 20 years of experience in human-centered design, agile project management, strategic...more
Key takeaways from a panel discussion on RFPs hosted recently by Legal Marketing Association's New York group....more