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Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Procopio, Cory, Hargreaves & Savitch LLP

Money-Saving Licensing Tips for Startups

A smart approach to licensing can bring startups welcome new revenue streams and position themselves for greater wealth at exit. Procopio's Helen Goldstein provides plain-language insights on the keys to negotiating and...more

DarrowEverett LLP

Naked Licensing: That’s Your Name, So Don’t Wear It Out

DarrowEverett LLP on

From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider...more

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