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Business Strategies Marketing Social Media

Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Still Stuck in 1986

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advertising Won’t Fix a Broken Culture

I’ve been working with organizations—political, civic, religious, and business—since my days at Stony Brook, back when I was involved with student political groups and the school paper. I’ve written ad copy, designed flyers,...more

Good2bSocial

The Importance of Client Testimonials for Law Firms

Good2bSocial on

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more

Best Era

Can’t Find Good Talent? You’re The Problem, It’s You.

Best Era on

Hiring in today’s legal market feels like trying to find a unicorn in a thunderstorm. The great ones aren’t applying. The good ones ghost you. The ones who do come through the door often aren’t a fit....more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

Legal Internet Solutions Inc.

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Buchalter

Nailing Social Media: The Key to Generating Leads for Construction Companies

Buchalter on

Social media has become a powerful tool for small to medium-sized construction companies to generate leads for both residential and commercial projects. With over 3 billion people using social media worldwide, there is a huge...more

Legal Internet Solutions Inc.

How to Measure the Return on Investment (R.O.I.) of Your Legal Marketing Initiatives

December 21, 2022 | Video Measuring your return on investment, or R.O.I., is an essential part of how your law firm stays ahead of its competitors. By keeping track of outcomes and expenses, a law firm can measure its R.O.I....more

Good2bSocial

How to Use LinkedIn for Attorney Lead Generation

Good2bSocial on

If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions – if you build and implement an...more

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