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Business Strategies Social Media

Offit Kurman

Future-Proofing Your Brand During Expansion

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Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Still Stuck in 1986

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advertising Won’t Fix a Broken Culture

I’ve been working with organizations—political, civic, religious, and business—since my days at Stony Brook, back when I was involved with student political groups and the school paper. I’ve written ad copy, designed flyers,...more

Good2bSocial

The Importance of Client Testimonials for Law Firms

Good2bSocial on

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more

Best Era

Can’t Find Good Talent? You’re The Problem, It’s You.

Best Era on

Hiring in today’s legal market feels like trying to find a unicorn in a thunderstorm. The great ones aren’t applying. The good ones ghost you. The ones who do come through the door often aren’t a fit....more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

Legal Internet Solutions Inc.

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Buckingham, Doolittle & Burroughs, LLC

Should I Respond to Every Review?

Online reviews play a pivotal role in shaping, maintaining, and protecting the reputation of businesses and individuals alike. Whether you’re a business owner or a professional seeking feedback, the question often arises:...more

Buckingham, Doolittle & Burroughs, LLC

How to Manage Facebook Reviews

Did you know that Facebook is the largest social networking site? Business News Daily reports that Facebook has more than 2.91 billion active users, making it a vital platform for small business sales, social media marketing,...more

Buckingham, Doolittle & Burroughs, LLC

Responding to Negative Business Social Media Posts

There is no question that businesses – whether large or small – benefit from social media engagement. With over 70% of adults in the United States using Facebook, nearly 50% using Instagram, and an astounding 83% using...more

Buckingham, Doolittle & Burroughs, LLC

The Importance of Online Reputation for Businesses

Maintaining the online presence of your business has multiple facets – from routine posting on social media, updating business hours, and keeping up with website maintenance. The online reputation of your business is what can...more

Guidepost Solutions LLC

Guidepost in Motion EP28: Privacy Matters Part 3: Balancing Social Media Presence and Privacy

From promoting their products and services to sharing important news, many businesses have a legitimate need for an active social media presence. Cody Shultz, a member of the Investigations and Private Client Practice at...more

Buchalter

Nailing Social Media: The Key to Generating Leads for Construction Companies

Buchalter on

Social media has become a powerful tool for small to medium-sized construction companies to generate leads for both residential and commercial projects. With over 3 billion people using social media worldwide, there is a huge...more

Legal Internet Solutions Inc.

How to Measure the Return on Investment (R.O.I.) of Your Legal Marketing Initiatives

December 21, 2022 | Video Measuring your return on investment, or R.O.I., is an essential part of how your law firm stays ahead of its competitors. By keeping track of outcomes and expenses, a law firm can measure its R.O.I....more

Good2bSocial

How to Use LinkedIn for Attorney Lead Generation

Good2bSocial on

If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions – if you build and implement an...more

Legal Internet Solutions Inc.

Measuring Social Media Analytics

If this past year has taught us anything, it’s that social media was (and still remains) the place to connect with clients – and especially prospects. Faced with the reality of essentially becoming invisible in the aftermath...more

Society of Corporate Compliance and Ethics...

[Virtual Event] 2021 Tampa Regional Compliance & Ethics Conference - April 23rd, 8:25 am - 4:30 pm EDT

Our Virtual Regional Compliance Conferences provide updates on the latest news in regulatory requirements, compliance enforcement, and strategies to develop effective compliance programs. Watch, listen, and ask questions from...more

Society of Corporate Compliance and Ethics...

Compliance Perspectives: Risk and the 2020 Compliance & Ethics Institute

The value of good risk management, both in compliance programs and even our personal lives, has never been more important. These days we find ourselves recalculating everything from the compliance risk of a new business...more

Jones Day

Enhanced Focus on the "S" in ESG Investing - Recent events have enhanced investors' focus on social issues and what positions and...

Jones Day on

Since the introduction of environmental, social, and governance ("ESG") investing, the environmental and governance aspects have garnered significantly more focus. Issues such as climate change (under the "E") and board...more

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