News & Analysis as of August 3, 2025

Behavioral Advertising

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The California Consumer Privact Act (CCPA), effective January 1, 2020, enhances privacy rights and consumer protections of California residents. Follow this channel for latest guidance and updates on the CCPA,... more +

Cookies in the Cross-Hairs: Enforcement Continues

BCLP on 7/11/2025

In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

What percentage of websites deploy a “deemed consent” cookie banner?

BCLP on 3/11/2020

11.6% The term “cookie banner” refers to a banner or splash page deployed on a website to inform visitors that the website uses cookies. Most cookie banners fall within three categories...more

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

BCLP on 3/11/2020

When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

How many third party behavioral advertising cookies deploy on most websites?

BCLP on 12/20/2019

In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the homepages of the Fortune 500 to better understand their use of cookies, cookie notices, and cookie banners. As of...more

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California Consumer Privacy Act (CCPA) › Cookie Banners › Behavioral Advertising

Cookies in the Cross-Hairs: Enforcement Continues

What percentage of websites deploy a “deemed consent” cookie banner?

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

How many third party behavioral advertising cookies deploy on most websites?

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