News & Analysis as of

Celebrity Endorsements

Foster Garvey PC

This Week: Happy Gilmore 2 Tees Off, Cal Raleigh’s Honey Bucket Deal in Seattle, and Snoop Dogg Rolls with Swansea

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Welcome back to the Spotlight! Somehow, we’re nearly in the month of August, which feels both like this year has been going by really quickly, despite it feeling at times like it has gone by really slowly. Time is truly a...more

Foster Garvey PC

Shane Gillis Cracks Up the ESPYs, All-Stars Hit Homers, and Mahomes Brews a Throne-ific Coffee

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Welcome back to the Spotlight! This past week has been an interesting mish mash of Sports and Entertainment candy. Following on the heels of the Wimbledon Tennis Championship across the pond in England and the FIFA Club World...more

Foster Garvey PC

Clone Wars, Comedy Deals & Copyright Feels: A Defining Week in Sports & Entertainment

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Welcome back to the Spotlight! Last week you may have celebrated the Fourth of July with hot dogs on the grill (70.5 of them, if you’re Joey Chestnut), your favorite beverage of choice in hand and fireworks. This week, you...more

Seyfarth Shaw LLP

Boxing Out Competitors: WNBA Star Angel Reese’s Growing Trademark Portfolio

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Angel Reese—the former LSU basketball superstar who now plays for the Chicago Sky in the WNBA—made headlines recently when she filed an application to register MEBOUNDS as a trademark for clothing and related items (Serial...more

BakerHostetler

Legally speaking, what is a Labubu?

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If you have been on the internet the past few weeks, you likely have seen the latest viral sensation: Labubu. Labubu is a small monster figurine with a mischievous smile, a furry body and endless opportunities to be used as...more

Kilpatrick

NAD Puts VKTRY Performance Insoles’ Claims to the Test—And It’s No Shoe-In for Superiority

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The National Advertising Division (NAD) recently delivered a pointed reminder to the athletic gear and consumer products industries: if you want to advertise superior performance, you’d better have the science to back it up....more

Foster Garvey PC

Draft Dollars, Digital Nostalgia & Data-Driven Judges

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Welcome back to the Spotlight! I write this week with a heavy heart, as I was not selected by a team in the NBA Draft for the 37th straight year. To the naysayers out there who would try to tear me down by pointing out that...more

Foster Garvey PC

The Business of Summer: Shaq Settles, Lakers Flip & Joey’s Redemption Trip

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Welcome back to the Spotlight! Allow me to be among the first to welcome you to the official start of Summer and to ask that you turn up your air conditioning. Like clockwork, the temperatures outside are running up toward...more

Foster Garvey PC

Power Plays and Paydays: NCAA, Post Malone & the New Sports Economy

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Welcome back to the Spotlight! For time immemorial (since 1906, to be exact), the National Collegiate Athletic Association’s (NCAA) so-called amateurism rules sought to enforce a bright-line distinction between college sports...more

Foster Garvey PC

Money, Media & Mom’s Spaghetti: A Week of Big Bets and Bigger Brands

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Welcome back to the Spotlight! Although men’s basketball in New York City is on hiatus with the Knicks falling short of an NBA Finals appearance (I don’t want to talk about it), women’s basketball is picking up the slack,...more

Kohrman Jackson & Krantz LLP

Rhode to Growth: e.l.f. Beauty’s Strategic Acquisition Signals a Bold Branding Evolution

The recently announced acquisition of beauty and skincare brand Rhode, founded by celebrity Hailey Bieber in 2022, for $1 billion by veteran cosmetics brand e.l.f. Beauty, marks a pivotal moment in the rapidly evolving beauty...more

Foster Garvey PC

Soap Stars, Billion-Dollar Skincare & Betting Aces: May Closes with a Splash

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Welcome back to the Spotlight! Given the volume of rain across the country recently, I may have to temporarily change the title to “Floodlight.” Yikes. I’d say these late nights watching the NBA Playoffs have made me a little...more

Foster Garvey PC

Endorsement Ink, Entertainment Reboots & Postseason Heartbreaks

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Welcome back to the Spotlight! In the past 7 months, I have borne witness to monumental postseason collapses by two of my favorite professional sports teams: my beloved hometown New York Yankees and New York Knicks. Last...more

Ankura

Online Abuse in Sport: What Can We Learn From the Rubiales Trial?

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The event that took over the Women’s Football World Cup Final on 20 August 2023 returned to dominate headlines this month. Luis Rubiales (Rubiales), former president of the Spanish Football Association, was found guilty of...more

Katten Muchin Rosenman LLP

Influencers Say the Darndest Things: National Advertising Division Targets Third-Party Marketing in Recent Decisions - Kattison...

From world-famous celebrities to teens reviewing products on TikTok, influencers continue to shape consumer perceptions. Recent decisions from the National Advertising Division (NAD) have brought attention to the challenges...more

Seward & Kissel LLP

Watching the Watchers, Celebrity Status, and Harvester of Sorrow

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Weight Watchers files bankruptcy after growth in GLP-1 drugs | Bloomberg via Yahoo! Finance - Having rebranded as WW International in 2018 and acquired Sequence, a telehealth company, in 2023, the 62-year-old health and...more

Foster Garvey PC

Comebacks, Courts & Collabs: A Wild Week in Sports & Entertainment

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Welcome back to the Spotlight! While I appreciate your valiant efforts in coming back to this space, that comeback pales in comparison to the two comebacks the underdog New York Knicks have had against the defending NBA...more

Foster Garvey PC

Family Dynamics and Strategic Moves Define a Turbulent Spring in Sports

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Welcome back to the Spotlight! Based on the layers of pollen caked on my car and nary an unstuffed nose to be found, I would venture to guess that allergists are doing well for themselves this Spring. After the past week in...more

Kilpatrick

LEGAL ALERT | NAD Finds Kevin Hart’s Social Media Disclosures Insufficient in Monitoring Decisions

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Kevin Hart may know how to land a punchline, but the National Advertising Division (“NAD”) recently reminded him that when it comes to influencer endorsements, the only thing that should be subtle is the humor—not the...more

Foster Garvey PC

Big Money Moves: Endorsements, NIL Deals, Music Industry Shakeups, and New Frontiers in Sports and Streaming

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Endorsement Deals, Sponsorships & Investments - Mountain America Credit Union obtains naming rights for another Valley sports facility - April 23, 2025 via Biz Journal - Chiefs' Patrick Mahomes Signs Prestigious...more

BakerHostetler

Don’t Skim(p) on Disclosures

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And we’re back with more NAD drama! You may remember that earlier this year, we blogged about a case where the National Advertising Division (NAD) of the Better Business Bureau found that disclosures @Revolve and the...more

Foster Garvey PC

High Notes and Higher Altitudes: A Week of Entertainment Power Moves and Nostalgic Comebacks

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Welcome back to the Spotlight! Many of you are basking in the afterglow of the end of tax season, with tax day (not to be confused with taxing day—which is seemingly every day) passing us by on April 15. Others (most likely...more

Foster Garvey PC

Transfer Season, TikTok Drama & NCAA Chaos: Staying Agile in a Shifting Sports Landscape

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Welcome back to the Spotlight! Before jumping in this week, allow me to clear the decks and orient you: it’s cold as winter through many parts of the country, though allergy season is very clearly in full effect. TikTok is...more

Kilpatrick

NAD Finds Kevin Hart’s Social Media Disclosures Insufficient in Monitoring Decisions

Kilpatrick on

Kevin Hart may know how to land a punchline, but the National Advertising Division (“NAD”) recently reminded him that when it comes to influencer endorsements, the only thing that should be subtle is the humor—not the...more

Kelley Drye & Warren LLP

Lawsuit Turns the Heat up on Celsius Influencer Campaign

Feeling a little sluggish, a woman in California went onto Instagram to see what other people were doing to give themselves a little energy boost. When she learned that three of the influencers she followed – Devon Windsor,...more

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