Industry jargon is your clients' and referral sources' love language
Forming friendships, cross border referrals and mentoring with Paul Beare
Do You Use Social Media in Your Practice?
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients. Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
JW Way Fundamental #21: Invest in Relationships "Get to know clients, co-workers, and peers on a personal level. Understand others and what is important to them. Strong relationships are beneficial to all parties."...more