You should be talking about philosophies—not just tactics—in your thought leadership
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Marketing and business development teams are essential to a law firm’s growth and success; however, these teams are often stretched thin, balancing a wide range of tasks from managing marketing operations and communications...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
If your firm has a client, it has a sales process. After all, somehow, a buyer of legal services became aware of your firm and expressed interest. When a specific need arose, somehow the buyer thought to reach out to your...more
When developing a website or launching a new marketing campaign, it’s absolutely essential to design for the user. Everything from the imagery and content to the functionality and call to action should be thoughtful and...more
How early is too early to start thinking about your firm’s holiday card? The answer: never. It’s never too early. Sending a holiday card is an important touch point for lawyers, law firms, and professional service...more
The COVID-19 pandemic has caused an unprecedented collective disruption to our financial, business, health and human condition – but it has also created opportunity for creativity, ingenuity and innovation, allowing us to...more
In our COVID-19 Recovery Playbook, we provided our thinking for firm leadership on how to manage through the current crisis. In this four-part continuation of that work, we examine where and how the industry may be shaped by...more
Amid the chaos and noise of the current Covid-19 crisis, one truth is ringing clear: law firms and attorneys have the opportunity to be heroes for their clients by helping them to make sound and informed business decisions...more
Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead....more
There may be challenges along the way, but for law firm leaders that successfully organize by sector, opportunity awaits. The general counsel of a major U.S. health care provider summed up the fundamental...more
There is always that line that you’re hired to be fired. No matter how great you are as a plan provider, you will certainly get fired by a client if you haven’t already....more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? ...more
Categories: Culture, Article JW Way Fundamental #5: Listen Fully "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus....more
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more