You should be talking about philosophies—not just tactics—in your thought leadership
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more
It should go without saying that understanding your client’s experience with your firm is critical to understanding how to continue impressing this client as well as future clients. (Or to understand what needs to be fixed.)...more
Most of us can appreciate the spirit of generosity that this season ushers in. That’s because many cultures, religions, and, well, just plain people love how good it feels to be generous with others....more