News & Analysis as of

Client Services Business of Law

Best Era

Your Law Career Is a House of Cards Without a Book of Business

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Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

JD Supra Perspectives

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

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Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

JD Supra Perspectives

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Passle

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

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Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Mintz

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

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Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

Furia Rubel Communications, Inc.

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Best Era

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

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Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more

Passle

CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence

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This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more

The Market Leaders Podcast

Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen

In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

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Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Lowenstein Sandler LLP

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

JD Supra Perspectives

Integrations and Taxonomy in Experience Management

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The last in a three-part series on getting started in Experience Management by Rachel Shields Williams – Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

JD Supra Perspectives

Business Uses of a Modern Experience Platform

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The second in a three-part series on getting started in Experience Management by Rachel Shields Williams, Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

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Getting Started in Experience Management – Part One: Building the Business Case

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The first in a three-part series on deploying Experience Management in a law firm, by Rachel Shields Williams....more

The Market Leaders Podcast

Market Leaders Podcast Episode 81: "Unleashing Excellence: Revolutionizing the Client Experience in Legal and Professional...

In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

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Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Legal Marketing Association (LMA)

Approaching and Applying Client Service

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

Legal Marketing Association (LMA)

Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them....more

JD Supra Perspectives

Annual Conference Recap: How to Punch Above Your Weight with an Ambitious Legal Brand

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“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more

JD Supra Perspectives

Annual Pre-Conference Recap – Going All In on the Client Experience: Using Client Journey Mapping to Deliver a Better Client...

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This year’s LMA Annual Conference theme was “Stretch Beyond, Together.” The Solo/Small Team SIG presented a pre-conference program that certainly fit the theme. Firms of all sizes participated in this full-day program,...more

Legal Marketing Association (LMA)

Gathering Feedback: Implementing a Client Feedback Program

Insights from the LMA Solo/Small Team SIG’s February roundtable, which focused on conducting client surveys and implementing a client feedback program....more

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