Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
You should be talking about philosophies—not just tactics—in your thought leadership
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Podcast - The 3 Core Themes of Trial Law: Know Your Court
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Innovation in Second Requests: Data is Your Greatest Asset
Hsu Untied interview with Brian Wheeler, Partner at Foley
The BIG mistake plaintiffs' firms often make when talking to their referral sources
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
Do they trust you? When an early-career lawyer can answer “yes” to that question, they’ve developed a critical skill necessary for success. The importance of gaining another’s trust begins with your supervising attorney and...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more
Hiring a lawyer is a major decision. You select someone to help you navigate a challenging, often emotional, situation, and you may spend a significant amount of money on their legal services. So how can you get the best...more
Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving...more
Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more
In the grind of the day-to-day, it can sometimes be easy to forget who is at the center of everything we do – our clients. I’d like to offer you two contrasting stories that serve as a reminder of putting clients first (which...more
TransPerfect Legal's Antitrust Practice Group hosted its fifth annual Antitrust Clearance and Merger Enforcement Conference in 2024. The panel featured key insights from Katherine Reilly, Senior Lead Counsel at Vistra Corp.;...more
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Many things go without saying. But the fact that attorneys wear many hats—especially those working as in-house counsel—shouldn’t be one of them. These professionals must not only appear Janus-like in their ability to...more
On July 29, 2024, the American Bar Association issued ABA Formal Opinion 512 titled “Generative Artificial Intelligence Tools.” The opinion addresses the ethical considerations lawyers are required to consider when using...more
Organisation for lawyers can be tough. Still—no matter how competent you are—a cluttered, disorganised space can negatively affect how you practice law. Whether you’ve lost your desk under a chaotic pile of papers, you’re...more
Joe Corsello, Associate General Counsel & Managing Director, Claims for Euclid Transactional, shares his insights on pivoting from litigation to reps and warranties insurance, opportunities for those seeking a career in the...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
Brevity in communications is a fundamental skill that enhances clarity and impact. It is expressing ideas concisely without sacrificing meaning or depth. By using precise language and avoiding unnecessary words, brevity...more
Patience is a virtue. Or is it? These days patience seems to be a character trait that is fading fast. Clients want instant answers and fast results....more
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost....more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
“Commitment to help.” This is, according to BTI Consulting CEO Michael Rynowecer, one of the top attributes that buyers demand from their law firms. That’s old news; here’s the new news: More and more, law firms have awakened...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications, and...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
At the end of last year, several Troutman Pepper attorneys asked my Client Care team to report on trends we saw in the last 12 months and our advice for 2022....more