Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
You should be talking about philosophies—not just tactics—in your thought leadership
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
The four reasons why, with thought leadership, the best ability is availability
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO Series EP172
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Podcast - The 3 Core Themes of Trial Law: Know Your Court
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Innovation in Second Requests: Data is Your Greatest Asset
Hsu Untied interview with Brian Wheeler, Partner at Foley
The BIG mistake plaintiffs' firms often make when talking to their referral sources
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability: -...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise. Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
I was an early adopter of virtual networking. As an introvert and remote worker, for me, the ability to connect from my computer from wherever I am has a variety of benefits and always will – I know that I’m not alone in...more
Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more
For law firms, a well-functioning website is crucial for attracting new clients, retaining existing ones, and growing the business. However, the platform you use to manage your website—your Content Management System...more
Building Exceptional Firms: From Rainmaking to Culture Building, What Makes Great Firms Stand Out? What Iconic Consulting Firms Do to Grow in a Post-COVID Era - Consulting Magazine held the “2024 Best Firms to Work For”...more
Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an evolving workforce and, as always,...more
Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more
In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking...more
Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia’s mandate is to amplify the brand of the firm, market the practices and industry groups, and enable the...more
With 4 billion people currently connected to the internet globally, it’s the first place most people go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll look...more